Enhancing Customer Engagement in Grocery Business through WhatsApp Business API and Wasapi Integration

A grocery store chain in Malaysia was struggling with managing communications across four WhatsApp Business accounts. This led to slow responses and varied customer experiences, making it hard to keep up with customer demands and maintain consistency in service. The client needed a unified, effective solution to enhance customer engagement and streamline communication processes.

Our Solution and Results:

We developed a comprehensive solution integrating WhatsApp Business API and Wasapi to tackle these challenges. This approach centralized the management of all WhatsApp accounts and enabled efficient, automated communication tailored to the client’s requirements.

The deployment of our system achieved:

  • Implementing automated and consistent responses significantly improved customer service, leading to higher customer satisfaction levels.
  • Utilization of targeted and localized marketing strategies, resulting in increased customer engagement and loyalty.

 

Impact by Numbers
100%
Real-time Analytics
30%
Increase in customer engagement
24/7
Uptime and responsiveness

Technologies Used

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Total Hours Spent
40+

Client’s Testimonial

“Maryam and team did a good job on this task. We had difficulties with the WhatsApp Business API however Maryam and her team managed to help us get the WhatsApp Business API at a faster rate.”

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